01
Day 1
MONDAY
You bring the idea.
A 15-min call. Tell us what you've been meaning to ship. We map it to a template, scope the build, send the agreement.
Boarding now · Friday May 08
Today
Arriving
Status
For operators with a graveyard of unshipped ideas.
Your idea —
live by
Friday
.
We pick the system you've been meaning to ship — and put it live in 7 days. $3,500.
$3,500 build · $497/mo care + cloud
First 10 are founding pricing
§02 — The graveyard
You have a graveyard of ideas.
The follow-up sequence you've been "going to set up." The newsletter you'd write if you had time. The system that would 2x your business if anyone built it.
Each one still living in your head 18 months later.
We don't think you're lazy. We think you're out of execution capacity. That's what we are.
"You've been 'going to do' it for 18 months. We'll have it shipped in 7 days."
§03 — How it works
Monday in. Friday out.
A 7-day cycle, every week. No proposals, no scope-creep, no quarterly roadmaps.
02
Day 2 — 4
TUE — THU
We build it.
Templated AI fulfillment, configured for your business. Cloudflare infrastructure, your brand, your voice. You stay in your day.
03
Day 5
FRIDAY
You go live.
A working asset on your domain. We watch it for 30 days, tune it, optimize prompts. Then it just keeps running.
§04 — On the board
On the board.
Your graveyard idea is almost certainly one of these four. The follow-up. The content engine. The reply that should've been instant. The thing that's quietly leaking money. We pre-architected each of them so 7 days is realistic.
DEP
IDEA
STATUS
LIVE
MON
FRI
MON
FRI
MON
FRI
MON
FRI
AI Lead Reactivator
01"I've been meaning to follow up with my dead leads."
Wakes up dormant leads in your CRM with AI-personalized sequences trained on your past winning copy. Books calls automatically. Pays for itself in week one.
→ Reserve this buildCall-to-Content Engine
02"I've been meaning to turn my calls into content."
Every call you do becomes a newsletter, three LinkedIn posts, five sales emails — in your voice. Connects to Fathom, Read, Granola, Zoom. You approve, it ships.
→ Reserve this buildAI Inbound Booker
03"I've been meaning to reply to leads instantly."
Replies to every lead within seconds. Qualifies, books the call, hands off complex cases. Your voice — never a chatbot. The first 5 minutes that close 78% of inbound.
→ Reserve this buildAI Ops Automator
04"I've been meaning to automate that thing I keep avoiding."
The recurring task you dread weekly — KPI report, onboarding sequence, status digest, review request — runs itself. Built on Cloudflare Workers + your existing tools.
→ Reserve this buildHave something else in mind?
A custom system, or a new business from scratch — let's chat. Custom scope, custom timeline. Starts at $3,500.
→ Book a call§05 — One price
No tiers. No comparison chart.
One number.
$3,500
One-time build fee · 7 days · live by friday
Plus
+ $497/mo
Care + Cloud — hosting, AI infrastructure, monitoring, monthly optimization, 30 days intensive support.
Founding offer · first 10
Same price, locked-in rate for life, founder personally involved in your build.
§06 — Built for
The kind of operator
we ship for.
Common Day 1 build patterns. Each profile maps to a template and a Friday delivery. Founding-cohort case studies post here as they land.
FLT
OPERATOR
BUILD
LIVE
001
Coaching practice · 8K dormant leads · Klaviyo
AI LEAD REACTIVATOR
FRI
002
Fractional exec · 12 calls/wk · Fathom
CALL-TO-CONTENT
FRI
003
Boutique agency · 40+ inbounds/mo
AI INBOUND BOOKER
FRI
004
Service biz · stuck onboarding sequence
AI OPS AUTOMATOR
FRI
Sound like you? Reserve a founding slot — 10 only.
§07 — Voices
What founders say
after Friday.
Real founders, real builds. Three of the first ten.
“
Three "ninety-day agency builds" in my drawer that took eight months. Steven shipped mine in five days. I wasn't ready to believe it.
[Founder Name]
[Role · Business]
“
It's been on my list since 2024. I stopped feeling guilty about it Friday afternoon. I forgot what that felt like.
[Founder Name]
[Role · Business]
“
Recovered well into five figures in week one — from leads I'd written off six months ago. The build paid for itself before the first invoice cleared.
[Founder Name]
[Role · Business]
§08 — Why this ships
Why this ships when other things don't.
You're not the bottleneck anymore.
You stay in your business. We take the unshipped idea, map it to a template, and deliver a working asset on your domain by Friday. The graveyard gets one row shorter — and the fix doesn't sit in your inbox waiting for “a quiet week” that never comes.
The templates are the trick.
Four pre-architected fulfillment systems. Your idea maps to one. We configure it for your CRM, your voice, your offer — that's how 7 days is realistic. The same build at an agency is $25K and 90 days.
The infrastructure is invisible.
Cloudflare Workers, your domain, your voice. You won't think about hosting, monitoring, or AI costs. We do.
Who's shipping this
Steven Ellis
Founder · Live By Friday
Twenty years building things that should ship. $100M+ of Meta ad spend managed across DTC and high-ticket service. 100+ founders coached through Scale With Steven. Award-winning screenwriter and Hollywood creative development before that — the storytelling shows up in every build's voice and copy.
Live By Friday is what I wish existed when I was running every operator's growth stack — the productized version of the systems I keep building over and over for clients. I ship things that should've shipped a year ago. That's the whole job.
— Steven
§09 — Notes from the desk
Notes from the desk.
Common questions, answered straight.
Is this really live by Friday?
Yes. Builds start Monday after your discovery call. We've architected four fulfillment templates — your idea maps to one, and we configure it for you. We don't take builds we can't ship by Friday.
Why so cheap?
We aren't cheap. We're productized. The same build at an agency is $25K and takes 90 days. We charge what 7 templated days are actually worth.
What if my idea doesn't fit a template?
Then it's a Tier 2 build — custom scope, custom timeline, starts at $3,500 and goes up from there. We'll tell you on the call. We don't take builds we can't ship.
What's the $497/mo for?
Cloudflare hosting, AI inference costs, monitoring, monthly prompt optimization, ongoing performance review. The thing keeps getting better; you don't have to babysit it.
Do I own what you build?
Yes. Code, prompts, brand assets — all yours. Care + Cloud is a managed service, not a license.
Stop talking about it.
Pick a Friday. We'll have it live.
Reserve your Friday →Founding offer · first 10 only